Rockler Companies, Inc.
  • Corporate Office
  • Medina, MN, USA
  • Full Time

The E-Commerce Marketing Specialist is responsible for assisting in the development and implementation of content to support Rockler internet marketing initiatives. Incorporates content from various inputs (writers, designers, etc.) to produce a final layout that aligns with and promotes the mission, values, and key initiatives of the organization

Come work for an industry leader! Rockler Companies, Inc. is a growing national retail, direct mail and publishing organization with retail stores across the U.S. We are one of the largest online resources for woodworkers, and we work tirelessly to bring the industry's most innovative products, thinking and education to our customers. Learn more about our company at!

Equal Opportunity Employer/Male/Female/Disabled/Veteran

Major Areas of Accountability:

  • Add, maintain or edit product descriptions, fields, attributes, images, videos and other data using Rockler's Magento ecommerce system.
  • Create, maintain or edit Rockler Skill Builders and other content using Rockler's content management system.
  • Create or edit content pages (like store, press release, home page or customer service pages) using Magento CMS tools.
  • Create, maintain or edit promotional content on site (banners, coupon codes, etc.) to support ongoing promotions.
  • Review site search reporting, and optimizing search result pages and queries.
  • Check vendor or manufacturer sites for updated videos and content to be used on
  • Create and coordinate the execution of email campaigns
  • Maintain and optimize product descriptions, fields, attributes and images across marketplaces.
  • Create and develop content pages and contests as a vital member of the Social Media Team
  • Coordinate new products to ensure prompt on-line go live dates
  • A key contributor to site personalization
  • Key contributor to SEO/SEM Team.
  • Perform other duties as assigned. 

Requirements for Position:

  • Basic to intermediate experience with HTML required
  • Basic to intermediate experience CSS, JavaScript, Responsive Web Design preferred
  • Experience using personalization tools preferred
  • Strong understanding of email marketing and email programs preferred
  • Experience using online content management tools similar to Magento
  • Strong understanding of website analytics preferred
  • Superior spelling, grammar and attention to detail to produce error-free content is required
  • Must be organized and self-driven to maintain high productivity
  • Excel experience (basic level) required
  • MS Office experience preferred
  • Fast and accurate data entry/keyboarding
  • BS Degree in Marketing or related discipline required; up to 2 years prior experience preferred 
Rockler Companies, Inc.
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