Rockler Companies, Inc.
  • Corporate Office
  • Medina, MN, USA
  • Based on Experience
  • Salary
  • Full Time

Competitive benefits offered!

Come work for an industry leader! Rockler Companies, Inc. is a growing national retail, direct mail and publishing organization with retail stores across the U.S. We are one of the largest online resources for woodworkers, and we work tirelessly to bring the industry's most innovative products, thinking and education to our customers. Learn more about our company at!

Category Manager's function as business leaders and business owners driving their categories to achieve the strategic needs of the business. To that end, they are responsible for product innovation, assortment management from birth to phase-out, "uniqueness" management, product costs, pricing and inventory. The key measures for Category managers include sales v. budget, gross margin, gross margin return on inventory and mix of sales (proprietary v. buy-sell).

Core responsibilities will include:

  • Manage major product category consisting of a large number of SKUs, managing all aspects of product life cycle.
  • Develop merchandising concepts, product and promotional plans that strategically drive category growth while continually evaluating "product mix" to ensure customer satisfaction, increase market penetration and competitive advantage.
  • Perform Category/line analysis and presentations to optimize product assortments, pricing, promotion and merchandising placement across all business units in order to achieve targeted sales, gross margin, percent and dollar goals; monitor and report on performance of key metrics.
  • Determine standard and promotional product pricing through competitive analysis, industry research, store visits and product pricing strategies.
  • Collaborate with vendors to review new products, promotional opportunities and assortment tactics; ensure most favorable every day and promotional costs; obtain "special buys" to translate into marketing opportunities; negotiate terms & conditions, payment, shipping, co-op and rebates timely and vendor communication and execution of plans.
  • Provide cross-functional team leadership ensuring that all team members are clear on category strategies and deliverables; provide clear direction to team members to ensure clean execution of new product launches and product changes; develop strong business partnerships with key internal teams:
    • Rockler Proprietary New Product Development team: to assist with the creation of and clean execution of innovative Rockler products that support category objectives and opportunities;
    • Supply Chain specialist team: to identify opportunities to reduce costs and improve supply chain efficiencies through domestic and global sourcing initiatives; build strong vendor relationships; ensure coordinated communication and execution of plans to ensure optimization of inventory and logistical planning.
    • Sales & Product Marketing teams: to share category strategies while providing product and category expertise to support sales, marketing and other internal efforts; provide clear direction and support to various channels to execute effective merchandising displays.
  • Evaluate industry and competitive trends; define and act on new opportunities.
  • Miscellaneous duties as assigned.
  • Attendance is an essential function of this position and we rely on all our employees to be at work during their scheduled shift.


  • Bachelor's degree or equivalent experience required.
  • 5+ years experience in category management and product class field
  • 5+ years experience in multi-channel merchandising (internet, catalog, retail)
  • Proficient with MS Office
  • Strong written and verbal communication and negotiating skills.
  • Flexible team player able to lead cross-functional teams
  • Strong organizational, planning, problem-solving, and analytical skills.
  • Maintains a sense of urgency while managing multiple tasks.
  • Ability to think creatively and innovatively to drive results strategically.
  • Woodworking experience/background required.
  • Limited travel to vendors and tradeshows required.

Compensation and Benefits:

  • Competitive market salary and bonus program
  • Competitive benefit package to include medical, dental, vision, life insurance, PTO, paid holidays, float days
  • 401(k) Profit Sharing Plan along with company match!
  • And much more!

    Rockler Companies is an Equal Opportunity Employer Committed to Inclusion and Diversity!

Rockler Companies, Inc.
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