Rockler Companies, Inc.
  • Corporate Office
  • Medina, MN, USA
  • Full Time

Woodworking is a passion for millions of Americans including a growing segment of Millennials who love the idea of building custom home furnishing and other wood projects themselves.  Rockler is 100% devoted to the craft.  We not only sell thousands of tools and supplies from top brands, but are the largest product developer in the industry, releasing hundreds of new proprietary products each year.  On top of that, we lead the industry in educating customers about woodworking through our magazine, in-store classes, online videos, project plans and partnerships with popular online influencers.

Our business is growing, and we seek a rock-star candidate to lead our ecommerce division.

Equal Opportunity Employer/Male/Female/Disabled/Veteran


As the company's new Director of Ecommerce, you will report to the VP of Marketing & Ecommerce.  You will be responsible for strategic planning, prioritization and execution of ecommerce marketing and customer experience programs that improve conversion rate, increase AOV and build customer loyalty.

You will lead a seasoned team of ecommerce managers and specialists responsible for web development, content management, web merchandising and email execution.  You will manage and leverage industry-leading vendors and technologies that drive ecommerce, site search, navigation, web merchandising, community-building, user-generated content, product recommendations, personalization, a/b testing, SEO, email, analytics, customer data, marketplaces, and more.

You will be on the fore-front of ecommerce marketing, finding new ways to leverage customer data, artificial intelligence, event-triggered communications and personalization to engage and excite customers.  You will be an expert on the customer and their paths to purchase, optimizing the funnel at every step.  You will track, measure and optimize all touch points gleaning insights from the data to drive new strategies.

You will join a talented and tenured team of customer, product and content marketing directors who will partner with you to drive business growth and customer experience excellence throughout all company channels online and off.


  • College BS or BA Degree
  • Minimum 5 years P&L experience within the retail ecommerce industry
  • Managed an ecommerce business between $10M and $250M.
  • Proven track record of growing ecommerce sales
  • Strong network of business and vendor relationships in ecommerce
  • Strong analytics and strategic planning skills
  • Strong project management skills
  • Strong communication skills
  • Experience in an enthusiast-based consumer industry (like woodworking) a plus
Rockler Companies, Inc.
  • Apply Now

  • * Fields Are Required

    What is your full name?

    How can we contact you?

  • Sign Up For Job Alerts!

  • Follow Jobs:
  • Follow Our Jobs On Facebook
  • Share This Page
  • Facebook Twitter LinkedIn Email
Expert Advice Project Ideas Classes and Events Rockler Innovations New Products Store Locator logo Order Status Help My Account cart Hardware Workshop Finishing Wood Power Tools Hand Tools Sale